(styled as GUESS?) is an American name-brand clothing line. It is known for its sexualized advertising campaigns, which have featured explicit black-and-white photographs of fashion models and actresses such as Claudia Schiffer, Valeria Mazza, Adriana Lima, Drew Barrymore, Anna Nicole Smith, Paris Hilton and Jordan.Guess also markets other fashion accessories besides clothes, such as watches and jewelry. They also own the line Marciano. Claudia Schiffer, Anna Nicole Smith and Drew Barrymore are the most known Guess models
In 2004, Guess celebrated the 20th anniversary of its watch collection, issuing a special-edition Guess watch. The accessories department was also greatly expanded and several stores across the United States were redesigned. Guess also created a lower priced collection sold exclusively through its outlet locations.Guess also introduced its first brand extension, the up-scale female line of clothing and accessories, named Marciano. The line features pricey, runway-inspired styles, and is featured in several retail locations throughout the world, as well as select Guess retail stores.
In 2005 Guess began marketing perfume. The company introduced Guess for Women in the spring of 2005. Guess introduced the Guess for Men line in the spring of 2006. Guess has also continued its Guess Kids clothing line into the 2000s, and in 2006, Guess began promoting the clothing line for girls and boys through its factory retail stores.Guess continues to be guided by the Marciano brothers, as co-chairmen and co-CEOs. Maurice has overseen the design and its sales growth, while Paul manages the image and advertising. The company operates in many countries around the world with the majority of their stores located in the United States and Canada.
In early 2007 Guess introduced a new business concept known as G by Guess. The new brand sought to focus on a target audience similar to Abercrombie's Hollister brand. G by Guess offers chic clothing, popular among teenagers at an affordable price. Many denim styles are priced within the $40 to $50 range. The new brand is priced similar to Express, American Eagle and Gap. Guess? has already begun heavily promoting the new concept is several cities across the United States. Their stores feature eye-catching displays and offer a sassy night-club atmosphere.
Around the same time, Guess? disabled their Guess Factory website. The outlet website offered similar styles at similar prices as the G by Guess line. The company's factory stores will still remain open at their respective outlet mall locations, however the discount product is no longer available through an online retailer.